SIMOGGA Layout Design is a unique graphical material handling system that optimizes factory layout design based on a global flow analysis. SIMOGGA guides the users through the process of improvement, but does not replace them. The software is based on the knowledge and experience collected during many years from plant managers, operators and other key players in the improvement process. The unique value of the SIMOGGA software is based on its capability to visualize, quantify and optimize a factory layout. The possibility to combine visualization and quantification of the whole change process with the necessary interactivity allows SIMOGGA to accelerate the entire change process by getting all stakeholders in line. SIMOGGA provides a global analysis of all traffic and material flows. The goal of this analysis is to optimize these flows (which will result in higher productivity and flexibility of the whole production process) and provide traceability for quality and certification purposes.